The Research

Methodology

The research was conducted through the Alberta Perspectives platform, where the ACC distributed an online survey invitation to all member chambers across the province and additional non-chamber member businesses. A total of 602 participants completed the survey. Additionally, an online panel of 800 public members in Alberta participated in return for an incentive.

The research period for businesses ran from May 22nd to June 15th, 2025, and for the public from June 6th to 11th, 2025.

Purpose of the research

  • Broaden and deepen the evidence the ACC and local chambers can bring forward to articulate the perspectives of the province’s business community
  • Compare and contrast the viewpoints of the public and business communities 
  • Make the research available to individual chambers for their own use with local municipalities

Key Findings

  • Positive attitudes about the province’s long-term future have declined in 2025 among businesses.
  • Among business, the impact Federal Government policies on Alberta is now the most important issue facing the province. 
  • Among the public, access and quality of health care remains the most important issue. 
  • After declines over the last three years, there was an increase in concern about Alberta’s finances among business. 
  • Nine-in-ten of business and the public believe the oil and gas sector is ‘vitally/very’ important to Alberta’s economy.
  • There was a significant increase to nine-in-ten (90%) businesses, and eight-in-ten (81%) of the Alberta public, that believe it is important Canada develop a self-reliant energy infrastructure.
  • Removing interprovincial trade barriers, and building and expanding pipelines to access non-US markets, are now top priorities. 
  • Business and the public say the discourse around Alberta separation is causing a negative impact on the provincial economy.