Lack of foresight in placing road signage on highway infrastructure negatively impacts community commerce.


In the early 1980s, a bypass was constructed on the highway around the town of Vegreville which has positively benefited the community through effective management of traffic.

There was, however, lack of foresight to provide appropriate road signage that would encourage highway travellers to stop in Vegreville for services and shopping. This has had a negative effect on the business community, as traffic has been diverted from services and retailer locations off the highway.

Our Recommendations

  1. Decrease the steps required to obtain approvals for new road signage on highways.
  2. Refer the signage applications process to the appropriate Red Tape Reduction committee.
Download The Policy Brief



If you have any questions, contact Jason Leslie at or (780) 425-4180 ext. 4.